LEADER’S GUIDE Overview This class focuses on developing a deeper understanding of the Company’s external customer demographics.  We’ll discuss how we acquire customers, how the Company makes money, and why customer retention is a priority. Use the information below to enhance class discussions.   Roles Manager – This particular class can have a significant impact on your employees with regard to their understanding of their “customers.”  Clarify and describe how the Company views the demographic makeup of its customers; what the segmentation looks like in terms of quantitative (numbers and percentages) and qualitative (attributes and characteristics) data; and how new [...]