LEADER’S GUIDE Overview This class focuses on understanding the Company’s competitors and their offerings. It is important for the company to do more for our customers by being better, faster, and different from our competition in order to be successful now and in the future. Use the information below to enhance class discussions.     Roles Manager – Help the participants understand the various types of competition in the Company’s area of business and how those competitors influence the expectations of customers. Employee – Be aware and understand that customer expectations continually evolve. The ongoing focus and improvement of customer [...]