Brian Burke, a Research Vice President at Gartner Inc., recently authored, Gamify: How Gamification Motivates People To Do Extraordinary Things.1 Presented in two parts, the book “introduces the concept of gamification” 2 and then “takes you step-by-step through designing and launching a gamified solution.”3 The books release stirred some controversy as a result of Gartner’s new definition of gamification: “the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals”4 It was the inclusion of the word “digitally” that raised some eyebrows. Gartner justifies its inclusion by arguing that gamification is about “players [...]